Positive Digital Footprint

• A digital footprint is the result of a search engine search when one looks up another person's name. Employers typically do search engine searches to find out information about their potential employees. As a result, it is important to maintain a positive digital footprint. To maintain a positive digital footprint, the potential employee has to make sure the results of the search engine search say pleasant, professional things about them. The potential employee could do that by maintaining a professional blog under their name, signing up for a professional social network, or removing unflattering content from their existing social networks. 
• As of now, this blog is a part of my digital footprint. I could improve it by making it more visible to search engine searches.
• It does matter who you are associated with online, because your digital footprint could show up when an employer searches up, say, a friend's digital footprint. If the footprint is a negative one (containing unflattering content), then the employer could turn you down later on when you apply for the same job.